One of the
World’s Largest
Content – Creator – Commerce Companies
Good Brands Co has one of the largest portfolios of DTC Beauty & Personal Care brands with market leading brands across Makeup, Skincare, Haircare, Bath/Body, Mom & Baby and Intimate Hygeine
Good Media Co is one of the world’s largest digital Content companies with 200 million MAUs and 4.5 Billion monthly organic impressions and market leading content assets that span beauty, fashion, lifestyle, movies, entertainment and parenting
Good Creator Co is one of the world’s largest tech enabled influencer platforms with over 1.5 million creators and influencers providing content creation, deep data analytics, offline events, brand endorsements, networking and entertainment industry opportunties to influencers at scale
The Good Communities is the first initiative globally by a conglomerate to build the world’s largest deep interest communities. These center around inclusive beauty, positive parenting & sexuality, holistic living. A proprietary tech stack, omnichannel touchpoints & a strategic partnership with Meta power the Communities.
Celebrity
Partnerships
Manish Malhotra has partnered with MyGlamm to create a luxury makeup line inspired by the latest fashion trends under Manish Malhotra by MyGlamm, which has grown into one of South Asia’s largest celebrity makeup brands
As an investor in and brand ambassador to MyGlamm, Shraddha helps co-create clean beauty and cruetly free makeup products with her 75mil+ Instagram followers that allow everyone to Glamm Up Like A Star effortlessly
A fan of toxin free and natural products, new mother Sonam Kapoor loves and is the brand ambassador for The Moms Co
As the brand ambassador for St Botanica, Kareena epitomises the glamorous and healthy hair that one gets through St Botanica’s exotic ingredients
As the presenting sponsor of Koffee with Karan Season 7, the MyGlamm Zone in India’s most popular talk show was a big hit amongst all celebrities and viewers alike
As the makeup partner for Bigg Boss Season 16, viewers vote every week for the Bigg Boss MyGlamm Face of Season
Our Investors
Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, Good Glamm Group quickly grew into one of South Asia’s first DTC Beauty & Personal Care Unicorns. With management and a team of over 3,500 now spread across Singapore, India, Dubai and the US, Good Glamm Group is expanding in all key international markets backed by leading blue chip Global Investors
Doing Good
As a Company, we believe that one can only truly be Great, if one also does Good. From CSR campaigns that make a difference, to Impactful initiatives that change the narrative to creating products that are Good for you, discover here some of the Good that we are constantly endeavouring to do
Sirona launched the campaign #MeriSuperWomen to highlight the true bond of sisterhood that women have. The brand created a campaign that reached more than 600 users.
The main thought around the campaign was to celebrate the unwavering and inexpressible bond that women share with each other which is commonly not acknowledged and instead women are called each other’s worst enemies. Through a print ad on leading national dailies, this thought was shunned and instead, how women are each other’s silent supporters and forever cheerleaders was celebrated.
BabyChakra launches #LabelPadhoMoms campaign and #BabyChakraKiList to highlight toxins present in baby products
BabyChakra, India’s largest pregnancy and parenting platform collaborated with over 15 large multinational corporates & start-ups such as Airtel, Flipkart, Haptik, Johnsons & Johnsons, Akkivalove, Sequoia, Linkedin, Soho House, 9 Stacks , 5000+ corporate Fathers along with 15000+ BabyChakra App Fathers for its survey for #EqualParent campaign. The campaign is curated to extend the support to father’s who play the role of a true partner at home and with their kids.
FemTech brand Sirona has launched the “Daughter India” campaign.
Only when we see India as our daughter, will we nurture and protect her - series of competitions and pledges to instil a sense of renewed perspective and responsibility to what we initially considered motherland and consciously or unconsciously, took for granted.
Triggered by the horrors of women facing unsafe situations in refugee camps, Sirona took action and launch Impower Self Defence Course as a series on YouTube and also through outreach in urban slums and camps
Taking Sustainable Menstrual Hygiene to Villages | Sirona Hygiene | Mahindra World City
Sirona is committed to driving a change in menstrual hygiene practices and creating awareness through internal and external interventions. Leading up to International Women’s Day, Sirona Hygiene organized sessions for employees of the Good Glamm Group to create awareness on sustainable menstruation and propogate the use of menstrual cups. Over the years, Sirona has been instrumental in leading the change in the “taboo” period category by bringing sustainable menstruation to the forefront.
POPxo, India's largest online community of women, has announced the
much-awaited POPxo Power Women List 2023 on the occasion of #InternationalWomensDay.
The annual Power Women List celebrates remarkable Indian women from diverse domains whose
power moves led to a strong, positive impact.
The year 2022 saw incredible women take charge and hustle their way to success, and the POPxo
Power Women List 2023 acknowledges and applauds their efforts. Some women won laurels for
the country in international sports, some went out of their way to lend a helping hand to those in
need, while others took their business to greater heights. This year's list is an extension of POPxo's
mission to help women lead their best lives and inspire them to become the best versions of
themselves.
The BabyChakra & The Moms Co. ChangeMakers list 2022 celebrates twelve inspiring and influential Indian women who are not only super moms and super achievers, but are also an unstoppable force in their field. These #ChangeMakers are transforming, remaking, and changing the narrative of the Indian entrepreneurial & business landscape.
India is finally becoming a nation that embraces its entrepreneurs and founders as a force for good. Families take pride in saying their children work at a start-up, or even better, is the founder of a start-up.
The Good Glamm Group has partnered with Project Naveli and Workverse to launch the second cohort of the Nimaya flagship programme, which helps girls from under-served communities build aspirational careers. The programme was setup to ensure this session was one of inspiration with a strong focus on accelerating 21st century workplace skills among the young women in the new batch.
BabyChakra and The Moms Co, came together to celebrate Children’s Day and launch India’s first community meetup series exclusively for moms #MomsTalk- a nationwide support group for mothers that brings moms together, to inspire each other, have frank open chats on motherhood and beyond and through shared experiences support the next generation of mothers & children.
As part of the campaign 'Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh', a part of every purchase via the brand's app and the website goes to supporting C.R.Y.DTC brand BabyChakra extends its support for child health, nutrition, education, and safety by giving a part of its proceeds to C.R.Y., an NGO that supports underprivileged children to keep them safe, healthy, fed and educated.
Organic Harvest has vowed to plant 1 million trees by 2025 .OH celebrated its birthday by organising the BIGGEST LIVE Plantation Drive.Together they planted a tree for a better tomorrow.
Period Problems we hear of: Painful cramps, stains, cravings..
Period Problems we should be hearing of: No access to sanitary products, lack of sanitary disposal facilities, lack of hygienic toilets at home, lack of basic period needs leading to school dropouts and so much more!
POPxo Power Women List celebrates remarkable Indian women from different domains whose power moves led to a strong,
positive impact. Through this initiative, we celebrate POPxo Power Woman who is on a mission to make the world a better place.
The BabyChakra Change Makers list 2021 celebrates 10 inspiring and influential Indian women
who are not only super moms and super achievers,but are also an unstoppable force in their field.
To end 2020 in a hopeful manner, OH had collaborated with with Vrikshit Foundation and conducted a donation drive with them (Clothes, Blanket, Food, Etc..)
BabyChakra: Highest Standard of care for your baby .India's 1st certified baby safe products which are toxin free
St.Botanica: We believe in perfecting the art of Skin and Hair Care by using the endowment of Science to bring out the best from Nature
Organic Harvest: Our brand’s philosophy is rooted in crafting products that are organic, safe and offer long-term benefits
MyGlamm: The European formulations of our products use the finest ingredients that both nature and science have to offer
The Moms Co: Safest Natural Care for Moms & Babies,Science of Motherhood from The Moms Co.
Sirona Hygiene: Sirona Menstrual Cup avoids menstrual waste for users providing rash-free, cash-free and trash-free periods experience.
The Good Community, an omnichannel interest-based network of consumers and experts focussing on shared deep interests of beauty, parenting, sexual & intimate health, wellness and Radhika Apte hosted an exclusive, by invite meet and greet of its Power Members to promote Radhika’s upcoming movie, Mrs Undercover which is being presented by Zee5.
The event began with introducing the Power Members of the Good Communities to each other. Power Members are the top, most helpful and active community members of The Good Community. It started with introducing members from the Sirona Circle, which is a judgment-free space for women, to connect, share, learn, and have conversations on topics that are often considered taboo. It then moved to introduce Momstars, India’s most trusted motherhood community with 30 mn moms and 10,000 doctors and experts. Post that, The Organic Squad and GlammFam members were also highlighted, the former community supports organic lifestyles while the latter is the largest community for all things Beauty.
India’s leading parenting platform and DTC brand BabyChakra and The Moms Co., a leading mother and babycare brand have successfully hosted a new edition of #MomsTalk — India’s first offline community meetup platform exclusively for mothers — at Someplace Else, Mumbai on 25th March with Flipkart and The Good Community. #MomsTalk aims to bring together mothers to form a community that acts as a safe space for them that is full of encouragement, helpful advice, and honesty. This unique platform allows mothers from all walks of life to share their experiences and journey of motherhood and more. With March being Women’s Day Month, #MomsTalk aims to feature “Moms who Inspire” with panelists sharing stories of women who have inspired them and supported their journeys. This will further be carried on by starting a sharing circle with other moms.
Creating a space for everyone who is passionate about makeup to bond, learn and inspire.
Creating National Circles with Experts and Women to ensure safe, non judgmental conversations.
Building India’s 1st City Wise Community where Moms Come together to Support Each Other
In The Press
Check out a selection of some of the latest News and Press that the Good Glamm Group is being featured in including coverage from leading global publications such as Vogue, Economic Times, Forbes, ELLE, Mint, YourStory, Cosmopolitan, Fortune, Business Standard, Business of Fashion, Beauty Matter, Cosmetic Design and many others
Exchange4Media: You need to listen and have conversations to build brand purpose: Naiyya Saggi
Community building is a combination of both art and science, says Naiyya Saggi, Co-founder of the Good Glamm Group and Founder of BabyChakra, which is a one-stop platform for baby and parenting needs.
In a fireside chat with exchange4media Editor, Naziya Alvi Rahman, at the inaugural edition of the e4m Connected TV Conference, Saggi emphasised the need to listen to consumers and have conversations to build a brand purpose.
Mint: The Good Glamm Group eyes profitability ahead of IPO
The Good Glamm Group, operating in media, consumer goods, and content creation, will prioritize its bottomline as it targets a public market listing within two years, according to a top company executive. “2020-21 marked the year of acquisitions, while 2022 focused on implementing processes, consolidating, and adding structure. In 2023, we aim to become profitable as an enterprise, in preparation for listing the company in the next two years," said Priyanka Gill, co-founder of The Good Glamm Group, in an interview with Mint.
ET Now (Hindi): Priyanka Gill & Naiyya Saggi से जानिए Indian Beauty Market में कैसी है The Good Glamm Group की ग्रोथ
GoodGlamm Group की Co-founders Priyanka Gill and Naiyya saggi से ET Now Swadesh के साथ खास बातचीत में जानिए Indian Beauty Market में कैसी है The GoodGlamm Group की ग्रोथ, क्या है The GoodGlamm Group की सफलता का राज
Fortune India: The Good Glamm Group as one of the top 18 #Employersofthefuture.
The Good Glamm Group story is about 12 ambitious teams of companies across beauty & personal care brands, digital media platforms and influencer companies coming together. All in just over a year.
Beyond the herculean task of successfully completing the M&As was the even greater, unprecedented challenge that required building a cohesive culture and team across so many founding teams. Added to this was the hyper-growth mode that followed in which we added hundreds of team members across functions.
The Hindu Business Line: Akshay Kumar and The Good Glamm Group forms a joint venture to launch personal care, wellness products for men
Actor Akshay Kumar has entered into a joint venture with the Good Glamm Group that will focus on offering personal care and wellness products for men. This marks the beauty unicorn’s foray into the fast-growing men’s grooming sector and will be Kumar’s latest venture as an entrepreneur.
Both the partners will invest capital in the business with plans to launch the products later this year.
The Economic Times: The Good Glamm gets 90% stake in The Moms Co as founders exit
The Good Glamm group, a beauty and personal care-focused ecommerce roll-up platform, has increased its stake to 90% in direct-to-consumer (D2C) mother- and baby care brand The Moms Co. It had acquired a 75% stake in the firm in 2021. The hike in holding is also linked to its founders -- Malika Sadani and Mohit Sadani -- leaving the firm and stepping away from day-to-day operations.
ET Now: Leaders of Tomorrow -The Good Glamm Group | Priyanka Gill
Why are there so few women founders in India’s unicorn growth story? In this episode, Ritwika Gupta discusses women in leadership, navigating power structures & brand building with Priyanka Gill, entrepreneur, angel investor and Co-founder, The Good Glamm Group & CEO.
Moneycontrol: Organic Harvest and Sirona founders to exit The Good Glamm Group by next year
The Good Glamm Group (GGG), a content-to-commerce unicorn, is set to buy out a 100 percent stake in portfolio brands Organic Harvest and Sirona, giving an exit to their respective founders by the end of next year. This comes at a time when the beauty and personal care unicorn is looking to consolidate operations across brands and turn profitable.
Mint: The Good Creator Co, India’s largest creator ecosystem launches India’s largest Creator App – a one-stop destination for creators to learn, earn and collaborate
The Good Glamm Group on Tuesday announced the acquisition of video commerce company Bulbul that will deepen the group’s understanding of the creator ecosystem. The content-to-commerce company also announced the launch of the Good Creator Co (GCC) App. The app is positioned as a one-stop destination for creators to learn, earn and collaborate. The video commerce company Bulbul is founded by Sachin Bhatia, who will now take over as the CEO, Good Creator Co.
Entrepreneur India: Women’s Day 2023: How The Women Of The Good Glamm Group Are Redefining The Start Up Space
When you think of companies that have a clear women led top management, one of the first names that come to mind is The Good Glamm Group, which have Priyanka Gill, co-founder, the Good Glamm Group and CEO, the Good Media Co and Naiyya Saggi, co-founder, the Good Glamm Group and CEO, the Good Community leading them.
BusinessWorld: The Content-To-Commerce Maverick
Darpan Sanghvi, the Group Founder and CEO of The Good Glamm Group, which was last valued at USD 1.2 billion, is among the mavericks whose buy-and-build strategies have created a promising path of interconnected businesses
The Hindu Business Line: The Good Glamm Group launches Good Community in alliance with WhatsApp
Beauty and personal care conglomerate The Good Glamm Group has launched Good Community, an omnichannel network of consumers and experts. The Good Community will scale online and offline networks of users and experts, allowing them to connect based on shared interests in beauty, parenting, sexual and intimate health, wellness and sustainability. By building large communities of organic evangelists, it aims to increase loyalty, retention and deep brand trust, and in the process develop a significant and actionable repository of first-party insights.
The Economic Times: The Good Glamm Group acquires majority stake in Twinkle Khanna’s Tweak India
This is Good Glamm Group's 12th acquisition in two years. The company acquired online content platform POPxo in 2020 and made another 10 acquisitions in 2021. The Good Glamm Group has acquired a 51% stake in digital media company Tweak India in a cash-and-stock deal. This is Good Glamm Group's 12th acquisition in two years.
Entrepreneur India: The King of Content to Commerce – Darpan Sanghvi
The Good Glamm Group leverages technology to directly connect with consumers, understanding their beauty needs and then create products that are more relevant for them. It then further uses technology to give consumers tools to make their digital beauty and personal care experience more seamless. Whether it's through digital communities where they can share their skin care problems and seek solutions from other consumers, WhatsApp period trackers that make it easy for them to track their periods, or Virtual Try On tools to digitally try their favorite shades of lipstick.
The Good Glamm Group claims to be the largest DTC Beauty Personal Care company in India with over 10 million transacted customers on its website and app and 1.5 million orders a month on its website and app.
Business Today: Content-to-commerce unicorn Good Glamm eyes IPO in 2024
Content-to-commerce unicorn the Good Glamm Group is planning to launch an initial public offer (IPO) that could happen as early as 2024, the company's co-founder Naiyya Saggi told Business Today. Speaking on the sidelines of BT@100 conclave, she stated that the group could be listed in India, given the consumer behaviour.
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