The Good Glamm Group
Has India’s Largest Portfolio Of Digital Content Companies, India’s Largest Creator / Influencer Platform And India’s Largest Portfolio Of DTC Beauty & Personal Care Brands.
It is founded by Darpan Sanghvi and co-founded by Priyanka Gill and Naiyya Saggi and became India’s first DTC Beauty Unicorn in 2021.
The ‘Good’ in The Good Glamm Group underscores the group’s commitment to inclusive beauty and cruelty-free, vegan and environment-friendly clean beauty products.
Our large digital footprint spans over 4.5 Billion organic impressions, 200 million MAUs and 1 million creators and influencers. This is further complemented by a large offline retail footprint of over 50,000 point of sales across 150 cities of India.
Our unique skills empower us in building a superior content to commerce ecosystem.
new product development
We are backed by leading & famous global investors to help us grow faster.
Good Glamm Group forms 3 divisions; eyes foreign foray
This acquisition marks the Good Glamm Group's entry into content-to-commerce for the men's category, where it intends to invest over Rs 500 crore over the next three years.
Content-to-commerce conglomerate the Good Glamm Group, the parent company of direct-to-consumer (D2C) beauty and personal care brand MyGlamm, has acquired digital media and lifestyle content platform ScoopWhoop in an all-cash deal.
ScoopWhoop has a male audience of over 60 per cent, and the deal has paved the way for Good Glamm Group's entry into content-to-commerce for the fast-growing male segment.
A statement said over the next three years, the group will invest Rs 500 crore in the Men's category. ScoopWhoop's digital assets generate 1 billion monthly impressions and engage over 100 million users, it said.
The New Delhi-based ScoopWhoop will continue to work as an independent brand and media house within the Good Glamm Group. Its founders Sattvik Mishra, Rishi Pratim Mukherjee, and Sriparna Tikekar will continue leading ScoopWhoop and will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, co-founders of the Good Glamm Group.
The men's grooming segment is a $1.5-billion market. The Good Glamm Group's commerce stack, coupled with ScoopWhoop's content capabilities and digital reach, will turbocharge the group's D2C capabilities in the male grooming segment, the statement said.