ONE OF THE
WORLD’S LARGEST
Content – Creator – Commerce
Companies
ONE OF THE
WORLD’S LARGEST
Content – Creator – Commerce Companies
Good Brands Co has one of the largest portfolios of DTC Beauty & Personal Care brands with market leading brands across Makeup, Skincare, Haircare, Bath/Body, Mom & Baby and Intimate Hygiene
Good Media Co is one of the world’s largest digital Content companies with 200 million MAUs and 4.5 Billion monthly organic impressions and market-leading content assets that span beauty, fashion, lifestyle, movies, entertainment and parenting
Good Creator Co is one of the world’s largest tech-enabled influencer platforms with over 1.5 million creators and influencers providing content creation, deep data analytics, offline events, brand endorsements, networking and entertainment industry opportunities to influencers at scale
The Good Communities is the first initiative globally by a conglomerate to build the world’s largest deep-interest communities. These centre around inclusive beauty, positive parenting & sexuality, and holistic living. A proprietary tech stack, omnichannel touchpoints & a strategic partnership with Meta power the Communities.
Celebrity
Partnerships
Manish Malhotra has partnered with MyGlamm to create a luxury makeup line inspired by the latest fashion trends under Manish Malhotra by MyGlamm, which has grown into one of South Asia’s largest celebrity makeup brands
As an investor in and brand ambassador to MyGlamm, Shraddha helps co-create clean beauty and cruetly free makeup products with her 75mil+ Instagram followers that allow everyone to Glamm Up Like A Star effortlessly
A fan of toxin free and natural products, new mother Sonam Kapoor loves and is the brand ambassador for The Moms Co
As the brand ambassador for St Botanica, Kareena epitomises the glamorous and healthy hair that one gets through St Botanica’s exotic ingredients
As the presenting sponsor of Koffee with Karan Season 7, the MyGlamm Zone in India’s most popular talk show was a big hit amongst all celebrities and viewers alike
As the makeup partner for Bigg Boss Season 16, viewers vote every week for the Bigg Boss MyGlamm Face of Season
Our Investors
Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, Good Glamm Group quickly grew into one of South Asia’s first DTC Beauty & Personal Care Unicorns. With management and a team of over 3,500 now spread across Singapore, India, Dubai and the US, Good Glamm Group is expanding in all key international markets backed by leading blue chip Global Investors
Doing Good
As a Company, we believe that one can only truly be Great, if one also does Good. From CSR campaigns that make a difference, to Impactful initiatives that change the narrative to creating products that are Good for you, discover here some of the Good that we are constantly endeavouring to do
Sirona launched the campaign #MeriSuperWomen to highlight the true bond of sisterhood that women have. The brand created a campaign that reached more than 600 users.
The main thought around the campaign was to celebrate the unwavering and inexpressible bond that women share with each other which is commonly not acknowledged and instead women are called each other’s worst enemies. Through a print ad on leading national dailies, this thought was shunned and instead, how women are each other’s silent supporters and forever cheerleaders was celebrated.
BabyChakra launches #LabelPadhoMoms campaign and #BabyChakraKiList to highlight toxins present in baby products
BabyChakra, India’s largest pregnancy and parenting platform collaborated with over 15 large multinational corporates & start-ups such as Airtel, Flipkart, Haptik, Johnsons & Johnsons, Akkivalove, Sequoia, Linkedin, Soho House, 9 Stacks , 5000+ corporate Fathers along with 15000+ BabyChakra App Fathers for its survey for #EqualParent campaign. The campaign is curated to extend the support to father’s who play the role of a true partner at home and with their kids.
FemTech brand Sirona has launched the “Daughter India” campaign.
Only when we see India as our daughter, will we nurture and protect her – series of competitions and pledges to instil a sense of renewed perspective and responsibility to what we initially considered motherland and consciously or unconsciously, took for granted.
Triggered by the horrors of women facing unsafe situations in refugee camps, Sirona took action and launch Impower Self Defence Course as a series on YouTube and also through outreach in urban slums and camps
Taking Sustainable Menstrual Hygiene to Villages | Sirona Hygiene | Mahindra World City
Sirona is committed to driving a change in menstrual hygiene practices and creating awareness through internal and external interventions. Leading up to International Women’s Day, Sirona Hygiene organized sessions for employees of the Good Glamm Group to create awareness on sustainable menstruation and propogate the use of menstrual cups. Over the years, Sirona has been instrumental in leading the change in the “taboo” period category by bringing sustainable menstruation to the forefront.
POPxo, India’s largest online community of women, has announced the
much-awaited POPxo Power Women List 2023 on the occasion of #InternationalWomensDay.
The annual Power Women List celebrates remarkable Indian women from diverse domains whose
power moves led to a strong, positive impact.
The year 2022 saw incredible women take charge and hustle their way to success, and the POPxo
Power Women List 2023 acknowledges and applauds their efforts. Some women won laurels for
the country in international sports, some went out of their way to lend a helping hand to those in
need, while others took their business to greater heights. This year’s list is an extension of POPxo’s
mission to help women lead their best lives and inspire them to become the best versions of
themselves.
The BabyChakra & The Moms Co. ChangeMakers list 2022 celebrates twelve inspiring and influential Indian women who are not only super moms and super achievers, but are also an unstoppable force in their field. These #ChangeMakers are transforming, remaking, and changing the narrative of the Indian entrepreneurial & business landscape.
India is finally becoming a nation that embraces its entrepreneurs and founders as a force for good. Families take pride in saying their children work at a start-up, or even better, is the founder of a start-up.
The Good Glamm Group has partnered with Project Naveli and Workverse to launch the second cohort of the Nimaya flagship programme, which helps girls from under-served communities build aspirational careers. The programme was setup to ensure this session was one of inspiration with a strong focus on accelerating 21st century workplace skills among the young women in the new batch.
BabyChakra and The Moms Co, came together to celebrate Children’s Day and launch India’s first community meetup series exclusively for moms #MomsTalk- a nationwide support group for mothers that brings moms together, to inspire each other, have frank open chats on motherhood and beyond and through shared experiences support the next generation of mothers & children.
As part of the campaign ‘Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh’, a part of every purchase via the brand’s app and the website goes to supporting C.R.Y.DTC brand BabyChakra extends its support for child health, nutrition, education, and safety by giving a part of its proceeds to C.R.Y., an NGO that supports underprivileged children to keep them safe, healthy, fed and educated.
Organic Harvest has vowed to plant 1 million trees by 2025 .OH celebrated its birthday by organising the BIGGEST LIVE Plantation Drive.Together they planted a tree for a better tomorrow.
Period Problems we hear of: Painful cramps, stains, cravings..
Period Problems we should be hearing of: No access to sanitary products, lack of sanitary disposal facilities, lack of hygienic toilets at home, lack of basic period needs leading to school dropouts and so much more!
POPxo Power Women List celebrates remarkable Indian women from different domains whose power moves led to a strong,
positive impact. Through this initiative, we celebrate POPxo Power Woman who is on a mission to make the world a better place.
The BabyChakra Change Makers list 2021 celebrates 10 inspiring and influential Indian women
who are not only super moms and super achievers,but are also an unstoppable force in their field.
To end 2020 in a hopeful manner, OH had collaborated with with Vrikshit Foundation and conducted a donation drive with them (Clothes, Blanket, Food, Etc..)
BabyChakra: Highest Standard of care for your baby .India’s 1st certified baby safe products which are toxin free
St.Botanica: We believe in perfecting the art of Skin and Hair Care by using the endowment of Science to bring out the best from Nature
Organic Harvest: Our brand’s philosophy is rooted in crafting products that are organic, safe and offer long-term benefits
MyGlamm: The European formulations of our products use the finest ingredients that both nature and science have to offer
The Moms Co: Safest Natural Care for Moms & Babies,Science of Motherhood from The Moms Co.
Sirona Hygiene: Sirona Menstrual Cup avoids menstrual waste for users providing rash-free, cash-free and trash-free periods experience.
The Good Community, an omnichannel interest-based network of consumers and experts focussing on shared deep interests of beauty, parenting, sexual & intimate health, wellness and Radhika Apte hosted an exclusive, by invite meet and greet of its Power Members to promote Radhika’s upcoming movie, Mrs Undercover which is being presented by Zee5.
The event began with introducing the Power Members of the Good Communities to each other. Power Members are the top, most helpful and active community members of The Good Community. It started with introducing members from the Sirona Circle, which is a judgment-free space for women, to connect, share, learn, and have conversations on topics that are often considered taboo. It then moved to introduce Momstars, India’s most trusted motherhood community with 30 mn moms and 10,000 doctors and experts. Post that, The Organic Squad and GlammFam members were also highlighted, the former community supports organic lifestyles while the latter is the largest community for all things Beauty.
India’s leading parenting platform and DTC brand BabyChakra and The Moms Co., a leading mother and babycare brand have successfully hosted a new edition of #MomsTalk — India’s first offline community meetup platform exclusively for mothers — at Someplace Else, Mumbai on 25th March with Flipkart and The Good Community. #MomsTalk aims to bring together mothers to form a community that acts as a safe space for them that is full of encouragement, helpful advice, and honesty. This unique platform allows mothers from all walks of life to share their experiences and journey of motherhood and more. With March being Women’s Day Month, #MomsTalk aims to feature “Moms who Inspire” with panelists sharing stories of women who have inspired them and supported their journeys. This will further be carried on by starting a sharing circle with other moms.
Creating a space for everyone who is passionate about makeup to bond, learn and inspire.
Creating National Circles with Experts and Women to ensure safe, non judgmental conversations.
Building India’s 1st City Wise Community where Moms Come together to Support Each Other
As a Company, we believe that one can only truly be Great, if one also does Good. From CSR campaigns that make a difference, to Impactful initiatives that change the narrative to creating products that are Good for you, discover here some of the Good that we are constantly endeavouring to do
Beauty Matter: Future 50
The Good Glamm Group comprises a portfolio of innovative and fast-growing direct-to-consumer (DTC) beauty and personal care brands, powered by its proprietary digital ecosystem of content and creator assets. With a vision to become the “global, digital-first, fast-moving consumer goods (FMCG) conglomerate of the future,” the Good Glamm Group brings together leading brands across color cosmetics, haircare, mom and baby, intimate hygiene, and organic personal care.
D2C India X IReC 2023 Awards: The Good Glamm Group: ‘Best Content Marketing Strategy’ award
Thrilled to announce that we have bagged the ‘Best Content Marketing Strategy’ award at the D2C India X IReC 2023 Awards, powered by Delhivery.
Exchange4Media Play Streaming Media Awards 2023: MyGlamm X Koffee With Karan – Best Integration of a Brand in a Web Original Hindi – Gold
MyGlamm is proud to announce a gold win for MyGlamm x Koffee With Karan Season 7 360-degree campaign in the ‘Best Integration of Brand in a Web Original – Hindi’ category,
TRA Research Brand Trust Report 2023 : MyGlamm recognized as India’s Most Trusted Online Beauty Store
MyGlamm recognized as “India’s Most Trusted Online Beauty Store” at the 12th Edition of TRA Research Brand Trust Report 2023.
Fortune India: The Good Glamm Group as one of the top 18 #Employersofthefuture
The Good Glamm Group story is about 12 ambitious teams of companies across beauty & personal care brands, digital media platforms and influencer companies coming together. All in just over a year.
Beyond the herculean task of successfully completing the M&As was the even greater, unprecedented challenge that required building a cohesive culture and team across so many founding teams. Added to this was the hyper-growth mode that followed in which we added hundreds of team members across functions.
BW Marketing World D2C Awards : Sirona Hygiene recognized amongst the ’50 most promising and top D2C brands’
Sirona was recognized amongst the ’50 most promising and top D2C brands’ at the BW Marketing World D2C Awards!
We made it to the inaugural edition of this award. The editorial leadership team, inclusive of BW Businessworld and its sibling brands’ editorial board, researched and deliberated over a pool of over 500 D2C brands, bringing it down to top 50 D2C brands that they believe are leading the space
Forbes D2C Disruptors Awards – Sirona Hygiene -Best D2C Brand Over 5 Years – Health & Wellness
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Forbes D2C Disruptors Awards – BabyChakra – Best D2C Brand Over 5 Years – Mom & Baby
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Forbes D2C Disruptors Awards – St.Botanica – Best D2C Brand Under 5 Years – Beauty & Personal Care
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Forbes D2C Disruptors Awards – MyGlamm – Best D2C Brand Over 5 Years – Beauty & Personal Care
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Forbes D2C Disruptors Awards – The Moms Co – Best D2C Brand Over 5 Years – Mom & Baby
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LinkedIn Top Startups 2022: The 25 Indian companies on the rise – The Good Glamm Group
The 2022 LinkedIn Top Startups list reveals 25 emerging Indian companies gaining attention. Backed by unique LinkedIn data measuring different elements of growth and demand. The list highlights companies continuing to innovate and rise to the challenges of the moment. Full-time headcount: 3,500 | Headquarters: Pune | Year founded: 2017 | Most common skills: Digital Marketing, Advertising, Business Management | Most common job titles: Graphic Designer, Marketing Manager, Product Manager | Largest job functions: Marketing, Human Resources, Sales | What you should know: Through the use of social media, this content-to-commerce platform promotes and assists in the sales of various cruelty-free and sustainable beauty and personal care brands. The ‘Good’ in the company’s name emphasises its focus on inclusive beauty and clean beauty products.
Check out a selection of some of the latest News and Press that the Good Glamm Group is being featured in including coverage from leading global publications such as Vogue, Economic Times, Forbes, ELLE, Mint, YourStory, Cosmopolitan, Fortune, Business Standard, Business of Fashion, Beauty Matter, Cosmetic Design and many others
Check out a selection of some of the latest News and Press that the Good Glamm Group is being featured in including coverage from leading global publications such as Vogue, Economic Times, Forbes, ELLE, Mint, YourStory, Cosmopolitan, Fortune, Business Standard, Business of Fashion, Beauty Matter, Cosmetic Design and many others
Adgully: Moms Co Mompreneurs Show Welcomes Exciting & Powerful New Partnerships
The Mompreneurs Show, one of India’s largest multi stakeholder platforms dedicated to empowering and mentoring mom micro entrepreneurs from across India, launched by The Moms Co, India’s leading toxin-free & natural personal care D2C Mother & baby brand, proudly announces additions to its esteemed partners coming together to support the dynamic community of Mompreneurs across India.
Outlook India: “We are sharply focused on bottomline”, Priyanka Gill, Group Co-founder, Good Glamm Group
While many might think that artificial intelligence (AI) is just another much-bandied term, Good Glamm Group’s Group Co-founder, Priyanka Gill believes that the generative AI’s advent is a watershed moment for the industry at large. The content-to-commerce start-up runs several popular brands, including Sirona, The Moms Co and Organic Harvest.
ET BrandEquity: The Moms Co partners with Neha Dhupia for its haircare campaign
The Moms Co. India’s leading toxin-free and natural personal care D2C brand, launches a new digital video campaign featuring Neha Dhupia for their Natural Protein Hair Care Range recognising remarkable journey of motherhood and the changing needs that they go throughout the journey by supporting them with toxin-free hair care products made especially for moms. The campaign highlights how every mother faces moments where their hair becomes a joyful playground for their little ones, recognising the devotion and sacrifices that define motherhood.
Buzz In Content: MissMalini and Indya collaborate to unveil B-Desi Collection powered by Good Community
MissMalini announced its collaboration with Indya to introduce the B-Desi Collection powered by the Good Community. Through the partnership with the Good Community and Good Creator Co, The MissMalini x Indya B-Desi Collection pays homage to Bollywood, curated to resonate with movies, celebrity styles, and the essence of Indian cinema. The collection presents thoughtfully reimagined looks from the characters in Bollywood history.
CNBC TV18: The Moms Co unveils ‘The Mompreneurs Show’ to support mom-entrepreneurs
The Good Glamm Group’s D2C personal care mother and baby brand, The Moms Co has announced the launch of Mompreneurs Initiative & show – The Hunt for India’s Top Mom-led Start-ups. The mentorship initiative is designed to empower and mentor mom micro-entrepreneurs from across India. Powered by FICCI Flo and Aspire for Her, The Moms Co Mompreneurs show claims it will be India’s first-in-market reality show, focusing purely on mothers and giving them a platform to spread awareness and make their business dreams a reality.
Exchange 4 Media: Good Glamm will bring IPO when markets are right: Priyanka Gill
Good Glamm group plans to bring its Initial Public Offer (IPO) in the next couple of years when markets and macroeconomic situations become favorable,” Priyanka Gill, Co-founder, Good Glamm Group and CEO, Good Media Co. In a fireside chat titled “Challenges of building business in a diverse yet connected world” and moderated by Senior Editor of Business World Ruhail Amin, Gill shared glimpses of her journey as journalist-turned-entrepreneur, how she navigates her diverse interests and her plans to take the group ahead.
The Hindu Business Line: MyGlamm inks marketing collaboration with upcoming flick “Rocky Aur Rani Kii Prem Kahaani”
Direct-to-Consumer beauty brand MyGlamm announced an exclusive marketing collaboration as the official beauty partner for the upcoming Bollywood movie “Rocky aur Rani Kii Prem Kahaani” starring Ranveer Singh & Alia Bhatt along with Dharmendra, Jaya Bachchan & Shabana Azmi.
The flick is directed by filmmaker Karan Johar and produced by Viacom 18 Studios and Dharma Productions.
BW People: Gender Reassignment Policy Introduction At The Good Glamm Group
Gender reassignment policies in organisations have become essential to create inclusive and supportive environments for transgender and gender non-conforming individuals. These policies aim to ensure that all employees, regardless of their gender identity, are treated with dignity, respect, and fairness throughout their transition process. The Good Glamm Group has also joined the bandwagon of companies who are proudly announcing the introduction of its Gender Reassignment Policy, further solidifying its dedication to cultivating an inclusive workplace. This pioneering policy has been meticulously crafted to provide unwavering support to employees choosing to undergo gender reassignment or transition, ensuring they can authentically express their true selves.
Financial Express: Good Creator Co launches technology platform Smart Campaigns for influencer marketing
Good Creator Co. has launched Smart Campaigns, a technology platform for brands for influencer collaborations in India. Brands can sign up and experience their first influencer marketing campaign for free to mark the launch. Through this initiative, the company aims to drive success for both brands and influencers. Further, the company informed that the platform has been adopted by several brands, including Puma, Nua, Shoppers Stop, among others.
Storyboard 18: Authenticity is the lifeblood of influencer marketing, Good Glamm Group’s Priyanka Gill
According to Priyanka Gill , group co-founder, Good Glamm Group and CEO, Good Media Co, brands, agencies and marketing companies are going to find new and innovative use cases for influencers as well as really make it performance and results driven.
ET Retail: Good Glamm Group will be first global beauty company out of India in coming year: founder and CEO Darpan Sanghvi
The Good Glamm Group plans to enter the men’s grooming category, step into new markets, and go for an IPO in early 2025, says CEO Darpan Sanghvi. The company’s ex brands are expanding their product offerings, and the firm sees itself as the first global beauty company to emerge from India with globally loved brands.
Financial Express: The Good Glamm Group’s Priyanka Gill on using content to drive commerce
This is a global first business model which solves the pain points of three large industries, that is, media, e-commerce and creators, says Gill and talks about the company business model and its journey of a content-to-commerce company.
The Hindu Business Line: India offers huge headroom for growth for new-age brands: Good Glamm Group’s Sukhleen Aneja
The Good Brands Co, part of the Good Glamm Group is betting big on low per capita consumption of beauty brands in India offering strong growth opportunities for new-age brands despite the ongoing macro-economic headwinds. The beauty unicorn, known for its content-to-commerce strategy, is also focusing sharply on profitability
Business Today: We are back to correction from exuberant funding’: Good Glamm Group’s Priyanka Gill on ‘funding winter’ for start-ups
Start-ups in recent times have been going through a lean phase due to funding woes that have led to layoffs. At Goafest 2023, Business Today TV asked Priyanka Gill, Group Co-Founder of Good Glamm Group about her take on the “funding winter” and what she thinks lies ahead for the start-up ecosystem.
Economic Times: ET Career Talks: Naiyya Saggi shares lessons in leadership and entrepreneurship
“I think the time that we are in right now is actually very interesting… It’s a big opportunity for us, as business leaders and as teams, to really go back to the drawing board and identify what is core to our growth and to our business, and what value we are creating for our consumer, for ourselves, for our stakeholders,” said Saggi, who added that at Good Glamm Group, that priority has been identified as achieving profitability.
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