Over the last year, The Good Glamm Group has been on an acquisition spree with 11 acquisitions. On July 6, the content-to-commerce conglomerate announced the launch of its international division and overall group structure to build revenue synergies from all its acquisitions. The group has now been divided into three core segments—Good Brands Co, comprising all its DTC beauty and personal care brands; Good Media Co, which will look at all its digital media brands and influencer platform Good Creator Co.

The Good Glamm Group comprises a portfolio of innovative and fast-growing direct-to-consumer (DTC) beauty and personal care brands, powered by its proprietary digital ecosystem of content and creator assets. With a vision to become the “global, digital-first, fast-moving consumer goods (FMCG) conglomerate of the future,” the Good Glamm Group brings together leading brands across color cosmetics, haircare, mom and baby, intimate hygiene, and organic personal care.

The Mumbai-headquartered startup has raised $150 million in its Series D financing round from Prosus Ventures and Warburg Pincus. The new round, which also saw participation from Alteria Capital and existing investors L’Occitane, Bessemer Venture Partners, Amazon, Ascent Capital and the Mankekar Family Office, values the four-year-old startup at $1.2 billion post-money.

That’s a 12x surge in its valuation from $100 million in March this year. MyGlamm was valued at $300 million in July, when it extended and closed its Series C financing round.

India-based cosmetics conglomerate The Good Glamm Group is set to make its first foray internationally into the Middle East in August, and has plans to tackle the South East Asian market next year.

A key player in this race is the beauty and personal care brand MyGlamm’s Good Glamm Group. From funding rounds to acquisitions and valuation, announcements from the group have been pouring in ever since MyGlamm acquired POPxo, a women-focused digital media and e-commerce platform, for an undisclosed amount in August 2020. There has been no looking back since then for the startup. Many more acquisitions later, in November 2021, Good Glamm Group, also became India’s first beauty commerce startup to turn a Unicorn after raising $150 million in a Series D funding round led by Prosus Ventures (Naspers) and Warburg Pincus.

The multi-brand beauty and personal company Good Glamm Group announced a $150 million Series D funding round co-led by tech and private equity investors Prosus Ventures and Warburg Pincus. This put the total valuation of the company at $1.2 billion. This news shortly follows the company’s announcement that it raised a Series C funding of $71.3 million between March and July, when Amazon and L’Occitane invested. Good Glamm Group will direct the latest funding to product development, data science, technology research, offline expansion and working capital requirements.

Direct-to-consumer (D2C) unicorn Good Glamm Group is about to close the Series E funding round, co-founder Naiyya Saggi revealed in an interview with CNBC-TV18. “… (this) will take us right up to the IPO (initial public offering), which we are looking at in Diwali 2025,” Saggi said. 

At the new MyGlamm store in Juhu, Mumbai, you can get your regular beauty shopping with a side of adventure, which, when you’re barely getting out much, makes it doubly worth it. While some thought that COVID-19 sounded a death knell for physical stores, this one makes it clear that the beauty counter isn’t a foregone conclusion. While virtual try-on apps are making online beauty shopping accessible and comfortable, there’s something satisfying about trying a moisturiser on the back of your hand or swatching a concealer shade to match your skin perfectly—and MyGlamm gets that. 

MyGlamm’s experiential beauty flagship sits in Mumbai’s bustling Juhu neighborhood. Inside, a range of makeup and skin-care brands, including MyGlamm’s own products, lines up across large mirrors. There are dedicated “influencer” spaces designed to help create the perfect Instagrammable moment—plus “makeover” desks and a newly designed manicure station.

But the 3,000-square-foot space, which opened in 2021, is a small (and recent) addition to MyGlamm’s success story.

Now a household name, The Moms Co. is a mother and baby care brand that has forayed into the world of ceramides with its new range. The Natural Ceramides Range features an advanced natural & toxin-free solution to boost skin health. 

“I am mindful of the brands I use and promote, especially when it comes to skincare and wellness. I have been using The Moms Co. products as part of my skincare routine for a while now, and they work well for me. I had known about the brand for a long time and the collaboration was a happy surprise to me. With the new campaign ‘For Every Mom, Through Every Change,’ The Moms Co. has taken care of the evolving needs of mothers and their babies through every phase. All their products are 100 per cent natural, dermatologically tested, and effective. It is refreshing to see a brand that not only understands but also addresses the dynamic needs of a mother.” 

“I was an avid user of MyGlamm and a regular at their Juhu store [in Mumbai] even before I became the face of the brand because I truly resonated with MyGlamm’s beauty philosophy. Their clean, cruelty-free formulations are what drew me towards the brand. 

So when MyGlamm approached me to be their brand ambassador, I decided to join the family as an investor, too. The beauty market in India is booming, I am glad to have had the opportunity to be a part of it through my association with this brand. I also hold this collaboration dearly as it aims to democratise beauty and empower women.”

“In the coming years, we see ourselves as the first global beauty company to come out of India with brands that are globally loved and leveraging our competitive advantage of Content-Creator-Commerce backed by technology and data,” Darpan Sanghvi, Group Founder told PTI

Digital FMCG Conglomerate, The Good Glamm Group earlier last month announced that it has reorganized its business into three divisions to build a content-to-commerce platform. The divisions include Good Brands Co., Good Media Co., and Good Creator Co. Good Brands Co is the retail engine of the company and includes its D2C beauty and personal care brands. In conversation with ETRetail, Sukhleen Aneja, CEO of Good Brands Co. and Asad Raza Khan, global commercial officer, The Good Glamm Group share the retail strategy and plans of the company.

Gender reassignment policies in organisations have become essential to create inclusive and supportive environments for transgender and gender non-conforming individuals. These policies aim to ensure that all employees, regardless of their gender identity, are treated with dignity, respect, and fairness throughout their transition process. The Good Glamm Group has also joined the bandwagon of companies who are proudly announcing the introduction of its Gender Reassignment Policy, further solidifying its dedication to cultivating an inclusive workplace. This pioneering policy has been meticulously crafted to provide unwavering support to employees choosing to undergo gender reassignment or transition, ensuring they can authentically express their true selves.