Sirona launched the campaign #MeriSuperWomen to highlight the true bond of sisterhood that women have. The brand created a campaign that reached more than 600 users.
The main thought around the campaign was to celebrate the unwavering and inexpressible bond that women share with each other which is commonly not acknowledged and instead women are called each other’s worst enemies. Through a print ad on leading national dailies, this thought was shunned and instead, how women are each other’s silent supporters and forever cheerleaders was celebrated.