ET BrandEquity: The Moms Co partners with Neha Dhupia for its haircare campaign

The Moms Co. India’s leading toxin-free and natural personal care D2C brand, launches a new digital video campaign featuring Neha Dhupia for their Natural Protein Hair Care Range recognising remarkable journey of motherhood and the changing needs that they go throughout the journey by supporting them with toxin-free hair care products made especially for moms. The campaign highlights how every mother faces moments where their hair becomes a joyful playground for their little ones, recognising the devotion and sacrifices that define motherhood.