Community building is a combination of both art and science, says Naiyya Saggi, Co-founder of the Good Glamm Group and Founder of BabyChakra, which is a one-stop platform for baby and parenting needs.
In a fireside chat with exchange4media Editor, Naziya Alvi Rahman, at the inaugural edition of the e4m Connected TV Conference, Saggi emphasised the need to listen to consumers and have conversations to build a brand purpose.