Financial Express: Good Creator Co launches technology platform Smart Campaigns for influencer marketing

Good Creator Co. has launched Smart Campaigns, a technology platform for brands for influencer collaborations in India. Brands can sign up and experience their first influencer marketing campaign for free to mark the launch. Through this initiative, the company aims to drive success for both brands and influencers. Further, the company informed that the platform has been adopted by several brands, including Puma, Nua, Shoppers Stop, among others.