The Good Glamm Group on Tuesday announced the acquisition of video commerce company Bulbul that will deepen the group’s understanding of the creator ecosystem. The content-to-commerce company also announced the launch of the Good Creator Co (GCC) App. The app is positioned as a one-stop destination for creators to learn, earn and collaborate. The video commerce company Bulbul is founded by Sachin Bhatia, who will now take over as the CEO, Good Creator Co.