YourStory: From a D2C brand to a digital FMCG conglomerate: Good Glamm Group’s growth strategy

The Good Glamm Group is betting big on its content-to-commerce model. It has consolidated business into three verticals and is eyeing international expansion, and eventually an IPO. The FMCG company says of the 200 million impressions it interacts with, seven million are transacting on their website currently. Over the next three years, Good Glamm hopes to increase this number to 35-40 million customers. The startup grew from 600,000 customers in FY21 to four million customers in FY22. This fiscal, it has already reached seven million customers. The group’s revenue has grown 5x in FY22 and it is eyeing 3x growth in FY23.