The Hindu Business Line: The Good Glamm Group launches Good Community in alliance with WhatsApp

Beauty and personal care conglomerate The Good Glamm Group has launched Good Community, an omnichannel network of consumers and experts. The Good Community will scale online and offline networks of users and experts, allowing them to connect based on shared interests in beauty, parenting, sexual and intimate health, wellness and sustainability. By building large communities of organic evangelists, it aims to increase loyalty, retention and deep brand trust, and in the process develop a significant and actionable repository of first-party insights.