Entrepreneur India: The King of Content to Commerce – Darpan Sanghvi

The Good Glamm Group leverages technology to directly connect with consumers, understanding their beauty needs and then create products that are more relevant for them. It then further uses technology to give consumers tools to make their digital beauty and personal care experience more seamless. Whether it’s through digital communities where they can share their skin care problems and seek solutions from other consumers, WhatsApp period trackers that make it easy for them to track their periods, or Virtual Try On tools to digitally try their favorite shades of lipstick.

The Good Glamm Group claims to be the largest DTC Beauty Personal Care company in India with over 10 million transacted customers on its website and app and 1.5 million orders a month on its website and app.